The Project aimed to raise awareness of the need for an eco-friendly management of the beach ecosystem. At the same time, it carried out cleaning operations under its brands CASE Construction and Case IH. Beaches are an extremely important environmental and social resource capable of creating a positive impact on a country’s tourist industry and economy in general.
In the Ivory Coast, Beach Care Project involved families and primary school children for one week with activities on beaches addressing the protection of the environment in order to raise awareness among local populations in regard of the fight against the proliferation of waste, in particular plastic waste. All of this was in collaboration with the NGO JAH LIVE.